Charity Event Campaign — Poster, Merch & Social

Illustrated poster, t-shirt, guitar picks, and social media ad for a benefit concert, Imagine: A Benefit for Women Who Rock. Unified visual identity across print and digital.

Role: Graphic designer, illustrator
Deliverables: 11x17” printed poster; t-shirt design; guitar pick design; Facebook banner ad

For Imagine: A Benefit for Women Who Rock, I designed promotional and merchandise assets including posters, T-shirts, custom guitar picks, and digital banners. Held in Brooklyn, NY, the event paid tribute to a late friend while raising charity funding through ticket and merchandise sales. Proceeds supported NOW NYC, an organization dedicated to advancing women’s rights and promoting gender equality.

The event was primarily promoted through Facebook and Instagram, as well as word-of-mouth. Last-minute lineup changes required rapid revisions to digital materials. The event was a success, with over 100 people were in attendance and more than $3,000 raised in a single night.