One-Pager Rebrand — STO Building Group
Redesigned the company’s core marketing sheet. Applied refreshed branding to create a flexible, easy-to-update format.
Role: Graphic designer
Deliverables: Double-sided 11” x 8.5” digital and print-ready fact sheet
I was tasked with revamping our company’s current Company Snapshot to reflect our most recent language and branding style. The document’s content was a coordinated effort between myself, marketing managers, and leadership. Our Company Snapshot is part of the “STOBG Story” marketing toolkit; is meant for external distribution to current and prospective clients.
The one-pager is a visual refresh, designed to replace a document that required extensive changes following the company’s change in branding guidelines and external language. A limited color palette of greyscale and cerulean accents and additional white space on each page replaced a formerly cluttered layout with more accent colors than necessary. This resulted in a more clean, professional look and feel to complement the company’s overall branding shift. The change in content was a collaborative effort between leadership and marketing management.
This work is the property of STO Building Group and is used here with permission.
