Branding Applications — Construction Procurement Solutions

Extended a new identity into digital headers, merchandise, and internal tools. Built assets for consistent, scalable brand activation.

Role: Graphic designer; marketer
Deliverables: Social media banners; virtual video call backgrounds; mousepad design; presentation templates

Construction Procurement Solutions (CPS) is a service line created to simplify and streamline the equipment procurement process for construction projects. The team’s focus is on removing friction, reducing risk, and delivering cost certainty by leveraging direct manufacturer partnerships and early project integration.

My role was to help translate this new offering into a recognizable, everyday brand presence. I applied the emerging CPS identity across practical marketing tools, including virtual call backgrounds, employee LinkedIn banners, presentation templates, and branded mousepads. These pieces gave the team consistent, professional touchpoints that supported both internal adoption and external visibility, showing how a new service line could feel established and trustworthy from day one.

This work is the property of STO Building Group and is used here with permission.