Service Offering Brochure — Facilities Construction Services

Promotional brochure introducing a new construction management service line. Balanced custom branding with technical storytelling for multiple audiences.

Role: Graphic designer; marketer
Deliverables: Digital and print-ready 2-panel brochure

Facilities Construction Services (FCS) is a new service line within the STO Building Group, developed to bridge the gap between facilities teams and construction managers. The initiative focuses on supporting small capital projects with foresight, efficiency, and expertise. My role was to translate this complex service offering into a clear, compelling visual story.

I designed a digital and print-ready brochure that introduced FCS to clients and stakeholders. The visual direction leans on a slate blue palette with refined typography to convey trust and sophistication. Utilizing brand flexibility, I collaborated with the FCS marketing manager to develop the color palette along with fresh, new typography. The result was a polished, client-facing piece positioned to appeal to the high-end real estate market.

This work is the property of STO Building Group and is used here with permission.